01 April, 2011

Why Leaders Don’t Learn from Success

Harvard Business Review, April 2011 with Francesca Gino (reprint R1104D)

The annals of business history are full of tales of companies that once dominated their industries but fell into decline. The usual reasons offered—staying too close to existing customers, a myopic focus on short-term financial performance, and an inability to adapt business models to disruptive innovation—don’t fully explain how the leaders who had steered these firms to greatness lost their touch.