In 1964, the Beatles released their hit single “Can’t Buy Me Love.” The song reminds us that there are certain things in life—like health, happiness and of course love – that just can’t be bought, no matter how much money you spend. I would like to add innovation to this list. It’s become a common…
A commonly held view is that routine innovation is not “real” innovation and that any company focused on it is myopic at best and suicidal at worst. But the truth is that routine innovation can, under the right conditions, be extremely profitable.